A group of movie production outfits from various Asian countries have launched a partnership that aims to produce 10 micro-movies for distribution in China and other countries, in an initiative called Asia’s First Cut. The partnership has been made between Hong Kong’s Salon Films, the China International Television Corporation (CITVC), Fox International Channels and Japan’s Yoshimoto Kogyo.
The initiative is aimed at fostering new talent within the region, and will provide an average of US$ 1 million to each participating production, reports The Hollywood Reporter.
This collaboration will involve China’s extensive distribution network through CITVC’s parent company China Central Television Company, which runs 33 channels in 9 countries — the largest coverage in china through 33 provinces. Fox International Channels also distributes video content through 37 channels in th Asia Pacific and Middle East regions, with a reach of 550 million subscribers.
Salon Films spearheaded the initiative, which was launched at FilmMart 2012. Salon Films Chairman Fred Wang highlighted that the effort will pioneer industry trends and nurture talent in the region. “This collaboration will put an emphasis on defying common conventions to create a new, innovative wave of contents that can be distributed cross-borders and cross-platforms,” he said.
Salon Films has been a pioneering studio in Hong Kong, providing new technologies to TV and movie productions for 50 years, and is the first film-technology company to develop digital film equipment in China. Meanwhile, Yoshimoto Kogyo is Japan’s longest-running talent-management firm. The companies’ combined efforts are believed to be a synergy in producing and distributing movies at this relatively low cost.