Flipboard — a popular news magazine for mobile devices — expects the number of downloads of its app in China to soon surpass those in the United States.
The firm started its Chinese service only last December, but chief executive Mick McCue said there were now as many downloads there as in the US.
He made the comments at the Global Mobile Internet Conference in Beijing on Wednesday.
Flipboard has had a rough ride trying to break into China’s markets.
But just like a host of other Western internet companies, Flipboard faced government censorship there, as well as stiff competition from domestic players, adept at creating clones of existing web firms.
On 15 May 2011, Flipboard was blocked by the country’s internet censorship system known as The Great Firewall of China.
Mr McCue said that Flipboard aimed to achieve five million downloads in China by the end of the year.
The Flipboard app launched in 2010 and currently has eight million users.
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March 23, 2012
March 26, 2012